Advertising Benefits: Reach over 12,000 readers across western Wisconsin who are interested in an eco-friendly, all-natural, and holistic lifestyle! Second Opinion is a bi-monthly magazine that appeals to anyone who is interested in health, wellness, and alternative ways of life.

We are very conscious of our environment, so in an effort to be “green,” we will only print as many copies of our magazine as the community needs. We don’t want to waste copies just to say we print a set amount per issue. It is better to grow with the magazine rather than waste paper every issue.

Reach readers in your market and help sustain the life of the magazine by advertising your event or business in our next issue. Each issue is geared towards a specific topic, so you can customize your advertisements for each issue. The editorial calendar to your right includes the theme for each issue.

Advertising Rates

New clients received 20% off their first ad and have the ability to lock in this rate for as long as you continuously advertise with us. Also, the ad design fee is FREE for the first ad! Ad redesigns are also free.

You can get an additional 10% off the total ad cost if you sign a one year contract agreement and prepay. Once you have stopped advertising and begin again, you will be given the open rate. Discounts do not apply to color charges. Preferred, guaranteed placement is billed at 30% of the open rate.

>> Download our full media kit as a PDF!

Special Rates for Farmers

At Second Opinion, we believe that is important to understand and know how and where our food is grown. We understand that farmer’s aren’t in the money making business, so we have cut our prices 70% so you can share more about your farm and your products.